The Use of YouTube in Johnson & Johnson’s Quest to Create and Increase Awareness
Check out the following interview below or via this link between Michael Stelzner and Johnson and Johnson’s Robert Halpner, Director of Video Communications, via the video below or by visiting Social...
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Don’t Be A Victim To A Negative Online Review
There are still many businesses that believe that they are able to maintain full control over how their brand is portrayed online, however the fact of the matter is that in this highly interactive...
View ArticleFive Mistakes to Avoid for Your New Website
In a 1973 lecture at the University of Pennsylvania, Thomas Watson of IBM has been quoted as saying, “Good design is good business.” It’s becoming ever more apparent that design is emerging as a...
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How to Monetize Your Social Media
Source: Inc.com (img source: The M Group Creative) According to Inc.com, the fashion giant HauteLook used 8thBridge to their advantage and that “Diane von Furstenberg generated more than $100,000 in...
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Why Reputation Management is Vital for Small Businesses
Businesses have always had to worry about their reputation, especially small and medium sized businesses which traditionally have been and still are more susceptible to the negative shadow that poor...
View ArticleSEO Specials: March Madness
In celebration of March Madness and our 1 year anniversary, we are offering specials on all our services, including 1 free month of SEO with any web development project, no start up free on any of our...
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Why Your Small Business Needs a Blog
Your small business relies on networking, marketing and social media to increase your sales and become a leader in your industry. A key component to all three of these areas is by having a business...
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Successfully Managing an Online Reputation Crisis
News spreads faster than ever now that social media has become a central part of our collective experience online. This can be great when there is an emergency, like a pending natural disaster, and...
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Optimizing Your Landing Page to Compensate for the Paradox of Choice
There is a psychological phenomenon that, when you leverage it, can produce outstanding improvements in the conversion rates for your landing pages. However in order to use it effectively, first you...
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One Tactic to Improve Engagement AND Get Follower Feedback
When it comes to companies using social media, brand engagement and customer feedback are two of the most common, and important, campaign focuses. However studies by the American Marketing...
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Strategically Re-Posting Content: Why Some Social Media Pros are Saying the...
One of the primary challenges marketers are facing using social media, Twitter and Facebook in particular, is that their messages are not reaching their audiences. Twitter and Facebook have different...
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4 Reasons You Should Be A/B Testing Your Email Marketing Campaigns
The process of split testing has been a staple of the direct marketing, and more recently email marketing, field for decades now. In case you are unfamiliar, split testing (or A/B testing) is when...
View ArticleThe Art of the Pitch: How to Land Coverage on More Blogs
The key to successfully pitching blogs is to understand how the blog is going to benefit by posting your story. Sorry to say, but bloggers don’t care about how much it would help you and your business...
View Article6 Tips for Using Pinterest to Drive More Traffic to Your Site
Although Pinterest is not as big as some of the other popular social media platforms out there, studies are showing that when it comes to driving traffic to your website Pinterest can generate better...
View ArticleThe Basics of Social Media Reputation Management
In the world of online marketing, few things can do more damage to the reputation of a company than word of mouth. Unlike traditional advertising and managed customer service, word of mouth is...
View Article5 Steps for Building an Online Crisis Response Plan
If you followed the steps in our previous post about The Basics of Social Media Reputation Management, you now have a person or team in place that is responsible maintaining your company’s presence...
View ArticleHow to Prepare Your Website for a Major Publicity Event
Congratulations! You’ve landed a major press opportunity that’s going to be giving your website a lot of new traffic (because you read our previous post The Art of the Pitch: How to Land Coverage on...
View Article4 Reasons to Add a Podcast to Your Content Strategy
If you’re looking for a way to expand the reach of your content strategy, starting a podcast could be a great addition for your company. As a business owner, demonstrating your expertise is a critical...
View Article4 Ways Google+ Can Help You Grow Your Business
When talking about social networks, Facebook, YouTube and Twitter are the big three, and usually the other platforms are little more than an afterthought. However, even though Google+ is only the...
View Article7 Features of a Successful Sales Page
Almost nothing is more important to the success of your online business than your website’s sales page. If your page is able to successful turn visitors into customers, you can survive subpar...
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